PRIVACY POLICY

Created: March 9, 2018 Introduction

Welcome! You have arrived at a website that is operated by AdvocateWare, LLC., d/b/a EmojiOut ("EmojiOut" or "we," "our" or " us"). This "Privacy Policy" governs your use

of www.emojiout.com (including, without limitation, both mobile and online versions of our site), and also applies to your use of all services, features, applications, databases, content, downloads and other services that we make available through the site, including the communications platform(s) available on the site (collectively, the "Site"), regardless of how you access or use the Site, whether via personal computers, mobile devices or otherwise. EmojiOut is a business to business service provider whereby EmojiOut provides notification and messaging services that allows paid subscribers (each a "Client" and collectively our

" Clients") to contact and send messages and information to their user database ("users") through mobile text messaging services and other mobile communication systems. Our Privacy Policy primarily explains our data collection practices when collecting, storing and or using data on behalf of our Clients as a service provider. If you are a consumer who received a message delivered by EmojiOut because one of our Clients uses our Site and you wish to opt- out from receiving additional messages, please visit Section 10 below. This Privacy Policy does not apply to our data collection activities offline or otherwise outside of our Site or the information practices of our Clients.


In addition, please review the Site's Terms of Service, which governs your use of the Site. By using our Site, you consent to our Privacy Policy and Terms of Use and our collection, use and sharing of your information and data, and other activities, as described below.

To the extent we provide you notice on our Site of different or additional privacy policies or practices (e.g., at the point of our collection), those additional terms shall govern such data collection and use.

Linkable Table of Contents

It is important that you read and understand the entire Privacy Policy before using the Site. However, this table of contents highlights key issues and points and you can click on the headings and the " More" links to be taken to the full explanation.

  1. What Information Do We Collect?

    1. Information You Provide to Us

      You may provide us with Personal Information and Demographic Information, such as when you contact us through the Site or purchase a subscription to the Site. When we maintain or operate a text campaign on behalf of our Clients, our Clients provide their users Personal Information.

    2. Information We Collect and Store As You Access and Use the Site

      Certain information may be collected from you automatically when you access and use the Site. For example, we and third parties may use Tracking Technologies (defined below) to collect Usage Information (defined below) based on your Device Identifier (defined below) for a variety of purposes, which may include activities over time and across third party locations.

    3. Information Third Parties Provide About You

      We may obtain information about you from third parties.

    4. Interactions with Third-Party Services

      If you interact with third-party services, those services may send us information about you and you or we may send them information about you.

    5. Information You Provide About a Third Party

      You may provide us information about others, such as when you send a friend a message.

    6. California / Delaware Do Not Track Disclosures

    We do not look for or respond to do not track signals, but you may have certain other options regarding tracking and/or targeting.

  2. How Do We Use the Information Collected?


    We use your Personal Information, Demographic Information and Usage Information for a variety of purposes detailed in this Section.

  3. How and When Do We Disclose Information to Third Parties?


    We may provide your information to third parties under various circumstances detailed in this Section. These may include:

    1. Third Parties Providing Services on our Behalf

      Our vendors may collect your information or we may share it with them.

    2. Administrative and Legal Reasons

      There are a variety of administrative and legal reasons for which we may share your information.

    3. Affiliates and Business Transfer

    We may share your information with our affiliates or in the event of a sale, merger or similar transaction.


  4. Do Third-Party Content, Links to Third-Party Sites and/or Third-Party Apps Appear on the Site?


    We may allow you to access third-party content on the Site, or to link to third-party applications and locations from the Site, but we are not responsible for your interaction with third-party content, apps, and locations.

  5. How Do I Change My Information?

    You may change certain information you have provided to us.


  6. What About Transfer of Information to the United States? Data may be transferred to the United States.

  7. What Should Parents Know About Children?

    We do not intend to collect Personal Information from children. If you think we have, let us know.

  8. What About Security?

    No data security is absolute, but we take reasonable steps to secure data appropriately.


  9. What About Changes to the Privacy Policy? We may change this Privacy Policy as explained.

  10. Information on Opt-out of Campaigns for our Clients Users

If you are a consumer who received a text message delivered by EmojiOut because one of our Clients uses our Site, you can opt out by reply STOP.

The Full Detailed Privacy Policy

  1. What Information Do We Collect?

    1. Information You Provide to Us

      On the Site, we may ask you to provide certain categories of information such as: (1) personally identifiable information, which is information that identifies you personally, such as your first and last name, email address and mobile phone number ("Personal Information"); and (2) demographic information, such as information about your zip code (" Demographic Information"). We may collect this information through various forms and in various places on the Site, including through "contact us" forms, if you sign up as a Client or when you otherwise interact with the Site. We may also obtain Personal Information and Demographic Information of our Client's users as part of the services we offer to our Clients on the Site. If we combine Demographic Information with the Personal Information we collect directly from you, we will treat the combined data as Personal Information under this Privacy Policy.

    2. Information We Collect and Store As You Access and Use the Site

      In addition to any Personal Information or other information that you choose to submit to us via our Site or we obtain as a service provide to our Clients, we and our third-party service providers may use a variety of technologies that automatically (or passively) collect and store certain information whenever you visit or interact with our Site or messages sent through our Site ("Usage Information"). This Usage Information may be stored or accessed using a variety of technologies that may be downloaded to your personal computer, browser, laptop, tablet, mobile phone or other device (a "Device") whenever you visit or interact with our Site. Usage Information may be non‑identifying or may be associated with you. Whenever we associate Usage Information with your Personal Information, we will treat it as Personal Information. This Usage Information may include:


      • your IP address, UDID or other unique identifier (" Device Identifier"). A Device Identifier is a number that is automatically assigned to your Device used to access the Site, and our computers identify your Device by its Device Identifier;


      • your Device functionality (including browser, operating system, hardware, mobile network information);

      • the URL that referred you to our Site;


      • the areas within our Site that you visit and your activities there, including remembering you and your preferences;

      • your Device location;

      • your Device characteristics; and

      • certain other Device data, including the time of day, among other information.

        We may use various methods and technologies to collect and store Usage Information ("Tracking Technologies"). Tracking Technologies may set, change, alter or modify settings or configurations on your Device. A few of the Tracking Technologies include, without limitation, the following (and subsequent technology and methods later developed):

        Cookies

        . A cookie is a data file placed on a Device when it is used to visit the Site. A Flash cookie (or locally shared object) is a data file placed on a Device via the Adobe Flash plug-in that may be built-in to or downloaded by you to your Device. HTML5 cookies can be programmed through HTML5 local storage. Unlike Flash cookies, HTML5 cookies do not require a plug-in. Regular cookies may generally be disabled or removed by tools that are available as part of most commercial browsers, and in some but not all instances can be blocked in the future by selecting certain settings. Each browser you use will need to be set separately and different browsers offer different functionality and options in this regard. Also, these tools may not be effective with regard to Flash cookies or HTML5 cookies. For information on disabling Flash cookies, go to Adobe's website www.adobe.com. Please be aware that if you disable or remove cookies, Flash cookies, or HTML5 cookies on your Device, some parts of our Site may not function properly, and that when you revisit our Site your ability to limit cookies is subject to your browser settings and limitations.


        Web Beacons . Small graphic images or other web programming code called web beacons (also known as "1x1 GIFs" or "clear GIFs") may be included in our Site's pages and messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a page, message or e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Site, to monitor how users navigate the Site, to count how many e-mails that were sent were actually opened or to count how many particular articles or links were actually viewed.


        Embedded Scripts . An embedded script is programming code that is designed to collect information about your interactions with the Site, such as the links you click on. The code is temporarily downloaded onto your Device from our web server or a third party service provider, is active only while you are connected to the Site, and is deactivated or deleted thereafter.


        Browser Fingerprinting . Collection and analysis of information from your Device, such as, without limitation, your operating system, plug-ins, system fonts and other data, for purposes of identification.


        ETag, or entity tag . A feature of the cache in browsers. It is an opaque identifier assigned by a web server to a specific version of a resource found at a URL. If the resource content at that URL ever changes, a new and different ETag is assigned. Used in this manner ETags are a form of Device Identifier. ETag tracking may generate unique tracking values even where the consumer blocks HTTP, Flash and/or HTML5 cookies.


        Recognition Technologies . Technologies, including application of statistical probability to data sets, which attempt to recognize or make assumptions about users and devices (e.g., that a user of multiple devices is the same user).

        We may use Tracking Technologies for a variety of purposes, including:


        Strictly Necessary . We may use cookies or other Tracking Technologies that we consider are strictly necessary to allow you to use and access our Site, including cookies required to prevent fraudulent activity, improve security or allow you to make use of Site functionality.


        Performance‑Related . We may use cookies or other Tracking Technologies that are useful in order to assess the performance of the Site, including as part of our analytic practices or otherwise to improve the content, products or services offered through the Site.

        Functionality‑Related . We may use cookies or other Tracking Technologies that are required to offer you enhanced functionality when accessing the Site, including identifying you when you visit our Site or keeping track of our specified preferences, including in terms of the presentation of content on our Site.


        Targeting‑Related . We may use Tracking Technologies to deliver content relevant to your interests on our Site and third‑party sites based on how you interact with our content. This includes using Tracking Technologies to understand the usefulness to you of the content that have been delivered to you.


        There may be other Tracking Technologies now and later devised and used by us in connection with the Site and we may otherwise obtain Usage Information when operating and/or administering a messaging campaign on behalf of our Client. Further, third parties may use Tracking Technologies in connection with our Site and our Client's campaigns, which may include the collection of information about your online activities over time and across third- party websites or online services. We may not control those Tracking Technologies and we are not responsible for them. However, you consent to potentially encountering third-party Tracking Technologies in connection with use of our Site, our Client's campaigns and accept that our statements under this Privacy Policy do not apply to the Tracking Technologies or practices of such third parties.

    3. Information Third Parties Provide About You

      We may receive information about you from your friends and others that use the Site, such as when they submit your information to us about you. Additionally, we may, from time to time, supplement the information we collect directly from you on our Site with outside records from third parties for various purposes, including to enhance our ability to serve you, to tailor our content to you and to offer you opportunities that may be of interest to you. To the extent we combine information we receive from those sources with your Personal Information we collect on the Site, it will be treated as Personal Information and we will apply this Privacy Policy to such combined information, unless we have disclosed otherwise. In no other circumstances do our statements under this Privacy Policy apply to information we receive about you from third parties.

    4. Interactions with Third-Party Services

      The Site may include functionality that allows certain kinds of interactions between the Site and your account on a third-party website, application or other service. The use of this functionality may involve the third-party operator providing certain information, including Personal Information, to us. For example, we may provide third-party sites' interfaces or links on the Site to facilitate your sending a communication from the Site. For example, we may use third parties to facilitate emails, Tweets or Facebook postings. These third parties may retain any information used or provided in any such communications or other activities and these third parties' practices are not subject to our Privacy Policy. EmojiOut may not control or have access to your communications through these third parties. Further, when you use third-party sites or services, you are using their services and not our services and they, not we, are responsible for their practices. You should review the applicable third-party privacy policies before using such third-party tools on our Site.


    5. Information You Provide About a Third Party

      You may send someone else a communication from the Site, such as sending an invitation to a friend. If so, the information you provide (names, email addresses, mobile number, etc.) is used to facilitate the communication and is not used by us for any other marketing purpose unless we obtain consent from that person or we explicitly say otherwise. Please be aware that when you use any send-to-a-friend functionality on our Site, your email address, mobile number,

      name or user name and message may be included in the communication sent to your addressee(s).

    6. California / Delaware Do Not Track Disclosures

    Various third parties are developing or have developed signals or other mechanisms for the expression of consumer choice regarding the collection of information about an individual consumer's online activities over time and across third-party websites or online services (e.g., browser do not track signals). Currently, we do not monitor or take any action with respect to these signals or other mechanisms.

  2. How Do We Use the Information Collected?

    We may use your Personal Information, Demographic Information or Usage Information for various purposes, including:


    • to provide the mobile marketing services to our Clients that we have specifically been engaged to provide as a service provider;


    • to process transactions or provide users of our Site or our Client's sites with information, such as to send electronic newsletters or to provide special offers or promotional and marketing materials on behalf of us, or Client's or third parties, including to let users know about new products, services or upcoming events;

    • to improve the Site, our Site offerings and our Client's campaigns;


    • to customize each user's experience or to serve users specific content or ads that our Clients believe are relevant to that user;

    • to provide customer support;

    • to enable you to participate in a variety of the Site's features;


    • to contact you with regard to your use of the Site and, in our discretion, changes to the Site and/or Site's policies;

    • to improve the overall experience at the Site;

    • for internal business purposes; and


    • for purposes disclosed at the time you provide your information or as otherwise set forth in this Privacy Policy.

  3. How and When Do We Disclose Information to Third Parties?


    We may share non-Personal Information, such as aggregated user statistics, with third parties including our Clients. Further, we may share Device Identifiers with third parties along with data related to Site and text campaign activities. We will not share your Personal Information that we have collected directly from you on our Site with third parties for those third parties' direct marketing purposes unless you have consented (either through an opt-in our opt-out opportunity) at the time you provide your Personal Information. Further, we may share the information we have collected about you, including Personal Information, as disclosed at the time you provide your information and as described below or otherwise in this Privacy Policy.

    EmojiOut may disclose your information as follows:

    1. Third Parties Providing Services on our Behalf . We may use third-party vendors to perform certain services on behalf of us, the Site or our Client's sites, such as: (i) to assist us in operations; (ii) to manage a database of customer information; (iii) hosting; (iv) designing and/or operating features; (v) tracking activities and analytics; (vi) enabling us to send you special offers or perform other administrative services; and (vii) other services designed to assist us in maximizing our business potential. We may provide these vendors with access to user information, including Device Identifiers and Personal Information, to carry out the services they are performing for you or for us. Third-party analytics and other service providers may set and access their own Tracking Technologies on your Device and they may otherwise collect or have access to information about you, potentially including Personal Information, about you. We are not responsible for those third party technologies or activities arising out of them. For example, we and our third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie). To learn more about how to opt out of Google's use of the Google Analytics cookies, visit here . We are not responsible for the effectiveness of or compliance with any third parties' opt-out options.


    2. Administrative and Legal Reasons . We may access, use, preserve, transfer and disclose your information (including Device Identifiers and Personal Information) to third parties: (i) to satisfy any applicable law, regulation, subpoenas, governmental requests or legal process if in our good faith opinion such is required or permitted by law; (ii) to protect the safety, rights, property or security of the Site or any third party; and/or (iii) to detect, prevent or otherwise address fraud, security or technical issues. Further, we may use IP address or other Device Identifiers, to identify users, and may do so in cooperation with third parties such as copyright owners, internet service providers, wireless service providers and/or law enforcement agencies, including disclosing such information to third parties, all in our discretion, subject to applicable law. Such disclosures may be carried out without notice to you.


    3. Affiliates and Business Transfer . We may share your information, including your Device Identifiers and Personal Information, Demographic Information and Usage Information with our parent, subsidiaries and affiliates. We also reserve the right to disclose and transfer all such information: (i) to a subsequent owner, co-owner or operator of the Site or applicable database; or (ii) in connection with a merger, consolidation, restructuring, the sale of substantially all of our interests and/or assets or other corporate change, including, during the course of any due diligence process.


  4. Do Third-Party Content, Links to Third-Party Sites and/or Third-Party Apps Appear on the Site?


    The Site may contain content, links or apps that are supplied by a third party, and those third parties may collect Usage Information and your Device Identifier when pages from the Site are served to you for their own commercial purposes. In addition, when you are on the Site you may be directed to other sites and apps that are operated and controlled by third parties that we do not control. We are not responsible for the data collection and privacy practices employed by any of these third parties or their sites or apps and they may be tracking you across multiple online services and may be sharing the results of that tracking with us and/or others. These third parties may have their own terms of service, privacy policies or other policies and ask you to agree to the same. For example, if you "click" on a link, the "click" may take you off the Site onto a different location. These other online services may associate their Tracking Technologies with you, independently collect information about you, including Personal Information, and may or may not have their own published privacy policies. We are not responsible for these third-party privacy policies or the practices of third-party parties. Be sure to review any available policies before submitting any personally identifiable information to a third-party application or otherwise interacting with it and exercise caution in connection with

    these applications. We also encourage you to note when you leave our Site and to review the third-party privacy policies of all third-party locations and exercise caution in connection with them.

  5. How Do I Change My Information?


    You are responsible for maintaining the accuracy of the information you submit to us, such as your contact information provided as part of account registration. You may to provide updates and changes to your Personal Information by contacting us via email

    at hello@advocateware.com. If so, we will make good faith efforts to make requested changes in our then active databases as soon as reasonably practicable (but we may retain prior information as business records). Please note that it is not always possible to completely remove or delete all of your information from our databases and that residual data may remain on backup media or for other reasons.


    You may cancel or modify our email marketing communications you receive from us by following the instructions contained within our promotional emails or in some cases by logging into your Site account and changing your communication preferences. This will not affect subsequent subscriptions and if your opt-out is limited to certain types of emails the opt-out will be so limited. Subsequent or different subscriptions will be unaffected. Please note that we reserve the right to send you certain communications relating to your account or use of our Site, such as administrative and Site announcements and these transactional account messages may be unaffected if you choose to opt-out from receiving our marketing communications. If you have any questions about the Privacy Policy or practices described in it, you should contact please contact us via email at hello@advocateware.com.

  6. What About Transfer of Information to the United States?


    Our Site is operated in the United States and intended for users located in the United States. If you are located outside of the United States, please be aware that information we collect, including Personal Information, will be transferred to, and processed, stored and used in the United States. The data protection laws in the United States may differ from those of the country in which you are located, and your Personal Information may be subject to access requests from governments, courts, or law enforcement in the United States according to laws of the United States. By using the Site or providing us with any information, you consent to the transfer to, and processing, usage, sharing and storage of your information, including Personal Information, in the United States as set forth in this Privacy Policy.

  7. What Should Parents Know About Children?


    The Site is a general audience website and we do not knowingly collect any personal information from children younger than the age of thirteen (13) as required by U.S. law. We will delete any personal information collected that we later determine to be from a user younger than the age of thirteen (13). If you are a parent or guardian of a child under the age of thirteen

    (13) and believe he or she has disclosed personal information to us, please contact us via email at hello@advocateware.com.

  8. What About Security?


    We endeavor to incorporate commercially reasonable safeguards to help protect and secure your Personal Information. However, no data transmission over the Internet, mobile networks, wireless transmission or electronic storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure the security of any information you transmit to us, and you use our Site and provide us with your information at your own risk.

  9. What About Changes to the Privacy Policy?


    We reserve the right to change this Privacy Policy at any time without notice to you. Any changes will be effective immediately upon the posting of the revised Privacy Policy and your use of our Site indicates your consent to the privacy policy posted at the time of use. However, we will not use your previously collected Personal Information in a manner materially different than indicated at the time it was collected without your consent. To the extent any provision of this Privacy Policy is found by a competent tribunal to be invalid or unenforceable, such provision shall be severed to the extent necessary for the remainder to be valid and enforceable.

  10. Information on Opt-out of Campaigns for our Clients' Users


EmojiOut offers services enabling its Clients to send messages via text messages. This Section is designed for those users who received a message from a EmojiOut Client. If you believe you have received unwanted, unsolicited text messages from the EmojiOut platform, please contact us via email at hello@advocateware.com. To unsubscribe from any EmojiOut Client campaign, simply text 'STOP' or contact us via email at hello@advocateware.com if for some reason you still receive emails from Client. We will send you a SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us unless you opt-in to a different campaign. If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again. As always, message and data rates may apply for any messages sent to you from us and to us from you.